BRAND
IDENTITY
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LA CULTURA
DEL MARCHIO
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è correlata alla sua
riconoscibilità & reputazione
da parte dei clienti.
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L’identità di marca è l’insieme di simboli e valori che evocano un intero immaginario, il modo in cui un’azienda si posiziona sul mercato, le peculiarità che la contraddistinguono, ciò che viene percepito dai consumatori a livello emotivo e istintivo, tradotto con un’armonia di colori ed elementi grafici che creino la cultura del marchio, invece che subire le mode del momento.
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✏ Il nostro obiettivo è definire
un’identità di marca emozionale,
riconoscibile e convincente.
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Per fare questo elaboriamo una brand strategy personalizzata
che si articola nei seguenti step:
✑ Analisi delle percezioni interne ed esterne
✑ Analisi dei competitor
✑ Definizione dei valori e degli attributi del brand
✑ Definizione del Brand Character
✑ Brand Architecture
✑ Studio del naming
✑ Ideazione e design grafico del logo
✑ Analisi cromatica e studio del lettering
✑ Restyling e rebranding
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Ogni elemento è meticolosamente progettato
per creare nel cliente un’esperienza positiva
del vostro marchio sui media tradizionali ,
nel web e sui social media .
Branding Company Profile Comunicazione interna Comunicazione istituzionale Logo Design Naming Restyling
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